Apple's iPod Event - Let the games begin!

Steve Jobs is discussing the high prices and bad experience of buying standard console games... and that leads into some props on the App Store. Rightfully so, it is revolutionary for this kind of content. "There are 21,178 entertainment titles in the App Store."

"And people are starting to see what a great gaming device this is. When you think about the companies that came before us... when you played those other systems, they seemed so cool, but now when you look at them, they don't stack up against the iPod touch."

"We're going to ask some devs to come on stage and show you some things. First off, we're going to bring up Ubisoft." as Steve introduces Ben Mattes, Assassin's Creed producer.  Mattes announces "Apple has created a world class gaming experience on this platform." He showed off the sequel to AC.

The crowd cheered when games are demoed with some rock and roll .....

 Then EA's Travis Boatman took the center stage and announced  "We're excited to be back to talk about one of the largest franchises. It's coming to the App Store... Madden NFL 2010."

Phil says, "The touch is the most affordable gateway to the App Store. And there's something for everyone there. For anything you want. It's affordable at $229, and there are no monthly fees." 

"We learned something a few years back in the iPod business. We asked engineering to get the costs down -- when we did that, the sales doubled. We learned that $199 is a magic price point... so that's what we're going to do with the iPod touch.", he added.